I was brought in to help on season three of The Sun Goals app with the extremely talented team of The App Business. We had the goal of interpreting some research done by News UK and fix a few issues the app had. We started by doing an experience map where we listed the whole football season and divided the users feelings Before, During, After and Downtime a match. By drawing a graph we spotted the areas where we could improve and even add new opportunities for the future. We then started to sketch some rough wireframes on paper and iterate with the client. The next step was to start the visual design, produce the documentation the developers needed and support them during development. We have designed the app for three OS (iPhone, iPad and Android) and they are available on the App Store and Google Play.